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New York Digital Investment Group Now Make It Possible For Companies To Integrate Bitcoin

The partnership will give rise to the widespread adoption of Bitcoin across various companies.



As part of efforts to promote widespread adoption of Bitcoin (BTC), Deloitte has announced that it has partnered with New York Digital Investment Group (NYDIG) to enable companies globally to integrate the asset class into their businesses. 

Deloitte noted in a press release today that the partnership will see NYDIG implement Bitcoin products across its range of services, including consumer loyalty, banking, employee rewards, and lots more. 

Details of the Partnership

Under the partnership, a centralized approach will be created for clients seeking advice on Bitcoin products and services. In addition, companies will benefit from Deloitte’s professional services and NYDIG’s Bitcoin financial and technological products. 

Notably, the development comes amid growing interest among people who continue to look for an opportunity to gain exposure to the top asset class. Per the announcement, the service will further drive BTC adoption beyond what is currently in existence. 

Yan Zhao, president of NYDIG said the company is hoping that the world will evolve to the level where traditional and modern financial infrastructures will combine to offer people quality financial services coupled with a higher level of regulatory compliance. 

“We’ve already started the journey of bringing bitcoin to all by embedding bitcoin wallets into existing user experiences, powering bitcoin rewards programs, and enabling bitcoin-secured lending,” Zhao added. 

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Zhao added that it is confident that Deloitte is the perfect fit to enable companies to make significant moves that will aid in the execution of such projects while meeting users’ demands. 

Commenting on the development, Richard Rosenthal, Deloitte’s digital asset banking regulatory practice lead, said: 

“We believe this alliance with NYDIG will further drive business growth and is another hallmark of the extensive investment Deloitte is making in enabling digital asset innovation.” 


NYDIG Fosters Bitcoin Adoption

It is worth noting that NYDIG has been focused on promoting widespread Bitcoin adoption since it launched in 2017.  

The company has embarked on a series of partnerships with top companies to facilitate Bitcoin adoption across various parts of the world. 

As reported, NYDIG announced a partnership with Fiserv in a bid to roll out Bitcoin services to multiple U.S. banks and credit unions. 

In February, NYDIG launched a new initiative that allows employees to delve into the world of digital currencies by converting a portion of their salaries to the top asset class – Bitcoin. The popular Bitcoin-focused firm recently saw its valuation spike to $7 billion after it raised a total of $1 billion in equity investment led by Westcap to further accelerate its growth.


Disclaimer: The opinion expressed here is not investment advice – it is provided for informational purposes only. It does not necessarily reflect the opinion of TheCryptoArea. Every investment and all trading involves risk, so you should always perform your own research prior to making decisions. We do not recommend investing money you cannot afford to lose.

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