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March 13, 2024
The future of the environment is an opportunity for these potential unicorns
After an exhaustive investigation, these two companies are looking to the future with optimism but also a sense of urgency. Each in a very different way, they aim to take science out of the lab and put it to work to reduce our impact on the environment and offer solutions that can minimize pollution. Both Margik and Carbon Collect are potential unicorns with environmental solutions that are capable of generating scalable businesses while attracting the investors they need. The organic light standard
The numbers were one of the starting points for Margaret Kocherga, the young Ukrainian scientist who leads Margik . Light pollution has risen by 49% in the last quarter of a century, and the main cause of that is the prevalence of LED lights, a standard that’s not very environmentally friendly. And as Kocherga notes in her presentation on Unicorn Hunters, it’s a technology that’s currently everywhere: “in our phones, our computers, our televisions”.
The impact of this in the medium to long term has been studied in depth by scientists at this emerging company, and the CEO explains it very precisely: “Organic LEDs are known to reduce typical LED light emissions by 60%. We did a projection that if we slowly replace LEDs, with complete replacement by 2050, we’ll reduce over 8 gigatons of CO2 emissions”.
Beyond the numbers, Margaret talks the “hunters” through the functioning of her “100% organic” lighting technology and its possible applications. Everyone’s interest is piqued by her branding light up products, as Margare t explained the mechanism behind a technology that allows the creation of business cards that light up when someone touches the bottom right of the card.
This line of products is part of an ambitious growth strategy designed to take the startup to unicorn status, and the members of the Circle of Money evaluate it in different ways. However, Margik stresses that its overall mission is to position itself at the front of a revolution that aims to make electronic products safer and more respectful of the environment.
The work of “a thousand trees”
Amid the growing demands of companies and organizations that want to reduce their carbon footprints, Carbon Collect presents itself as a novel alternative through its “mechanical trees”. In his presentation on Unicorn Hunters, CEO Reyad Fezzani makes it clear that the company “can become a unicorn while seeking to mitigate the effects of climate change,” and he emphasizes the advantages of a product that can be used to create entire “on-demand carbon farms” that respond to a client’s size and needs.
The company’s “mechanical trees” are actually drums that measure 2.5 meters high and 1.5 meters wide, with 150 discs inside. These discs separate in order to collect carbon dioxide. After that, a “light steam” is injected, which allows it to be used as “green” CO2.
The technology, which was invented by the respected scientist Klaus Lackner, has a notable advantage in that it harnesses something that’s ubiquitous. “There’s no need to transport anything in trucks… only install a tree,” Fezzani concluded. He then offered an impressive figure when asked a question by Lance Bass: “a thousand natural trees over their entire lives collect the same amount of CO2 as one mechanical tree.”
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