LiveGood operates in the nutritional supplement MLM niche.
The company is based out of Florida and is headed up by CEO Ben Glinsky.
Glinsky (right) made a name for himself in the MLM industry as founder and CEO of Skinny Body Care.
Skinny Body Care appears to have been abandoned in 2018.
The company was eventually sold off to Valentus in early 2019.
Glinsky has a mixed history spanning offline real estate, MLM lead generation (Pro Builder) and running various other MLM companies before Skinny Body Care (the last of which was Rejuvenate Worldwide).
Another name I recognized on LiveGood corporate was Director of Network Marketing, Nauder Khazan (right).
Khazan first popped up on BehindMLM’s radar in 2011, as founder and CEO of the pyramid scheme Stiforp.
BehindMLM came across Khazan again in 2019, as founder and CEO of AliveMax, and co-founder of Globallee. Both companies appear to still be in business.
Read on for a full review of LiveGood’s MLM opportunity.
LiveGood markets a range of nutritional supplements.
Note that while retail pricing is quoted below, discounted pricing is available to LiveGood Members for $9.95 a month or $99.95 annually.
LiveGood’s website also details three “limited time” products:
No indication how long they’ll be available for, but I wanted to note Instant Youth and Ageless Skin Serum were both Skinny Body Care products. Not sure how that fits into the acquisition by Valentus.
LiveGood claims its supplement range contains “only the highest quality products of their kind available anywhere in the world.”
The nutritional information labels suggest LiveGood’s products are manufactured in the US.
LiveGood’s Compensation Plan
LiveGood’s compensation plan revolves around the sale of Membership, both to retail customers and recruited affiliates.
Retail (non-Member) Commissions
LiveGood pays commissions on the sale of products to retail customers.
Retail commissions are paid out as the difference between the retail and Member pricing of products ordered.
The Influencer Bonus is a retail bonus paid on accumulated monthly retail sales volume.
LiveGood Affiliate Ranks
There are six affiliate ranks within LiveGood’s compensation plan.
Along with their respective qualification criteria, they are as follows:
Members are LiveGood customers (retail and affiliate), who pay $9.95 a month or $99.95 annually in exchange for discount pricing.
To count towards rank qualification, referred Members must be current with membership fee payments.
Member Referral Commissions
LiveGood pays Member referral commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
LiveGood caps Member referral commissions down ten levels of recruitment (unilevel).
How many levels Member referral commissions are earned on is determined by rank:
Note that Member referral commissions are only paid on the first month of membership. This is calculated off a $10 base membership price.
LiveGood affiliates pay a $40 fee when they sign up. LiveGood uses this fee to pay recruitment commissions.
LiveGood pays recruitment commissions using the same unilevel compensation structure and commission rates as Member referral commissions (see above).
After a Member’s first month, LiveGood pays residual commissions on monthly $9.95 Membership payments (both retail and affiliate Members) via a 2×15 matrix.
A 2×15 matrix places a LiveGood affiliate at the top of a matrix, with two positions directly under them:
These two positions form the first level of the matrix. The second level of the matrix is generated by splitting these first two positions into another two positions each (4 positions).
Levels thee to fifteen of the matrix are generated in the same manner, with each new level housing twice as many positions as the previous level.
Positions in the matrix are filled via direct and indirect referral of LiveGood Members.
A 2.5% commission is paid per matrix position filled with a LiveGood Member.
How many matrix levels residual commissions are earned on is determined by a LiveGood affiliate’s rank:
LiveGood pays a Matching Bonus on residual commissions earned by downline affiliates.
The Matching Bonus is paid via the same 2×15 matrix used to pay residual commissions (see “Residual Commissions” above)
Generations within the matrix are defined in a linear manner based on rank. E.g. the first Silver in your matrix is your first generation Silver. The second Silver in your matrix is your second generation Silver and so on and so forth.
Using this generational structure, the Matching Bonus is paid out as follows:
Higher ranked LiveGood affiliates earn lower ranked Matching Bonuses, but the official explanation is a bit odd:
If you are a Platinum, for example, you will also get the Gold and Silver Generation Matches. So someone on your 2nd Silver generation, may also be your First Generation Gold, and your First Generation Platinum, so you would get a 10% 2nd Generation Silver Match, a 5% 1st Generation Gold Match, AND a 5% 1st Generation Platinum Match on that persons entire matrix!
I’m reading that as each rank is a Matching Bonus tier, with higher ranked affiliates earning on lower ranked tiers.
The rank crossover from the quote above (a second generation Silver can also be a first generation Gold and first generation Platinum), sounds like higher ranked affiliates qualify as lower ranked affiliates for the purpose of generation calculation.
E.g. a personally recruited Diamond downline affiliate would count as a generation in all five Matching Bonus generation tiers.
Note that the Matching Bonus is paid out from a LiveGood affiliate’s second month with the company.
Diamond Bonus Pool
LiveGood takes 2% of company-wide revenue and pays it out equally to Diamond ranked affiliates every month.
LiveGood’s business model is certainly interesting.
The marketing pitch is that that “92% of Americans are vitamin deficient”, and that LiveGood has cheap supplements with “high quality ingredients” to address the problem.
I did note that LiveGood don’t cite their “92%” figure.
Getting back to the business model; LiveGood pays retail commissions on product sales volume, but otherwise you’re just getting paid on Member fees.
This is typically a problem when we see Membership tied to the MLM opportunity (access to discounts isn’t a product). In LiveGood affiliate membership is an additional $40 so they’re in the clear there.
While it’s technically true LiveGood are selling and paying commissions on “access to discounts”, it makes zero sense to purchase access unless you’re going to buy actual products.
This is true for both affiliates and retail customers.
This is what makes LiveGood’s business model interesting. I think it’s the first time I’ve seen “access to discounts” done within the boundaries of regulatory compliance.
All of that said, if the majority of LiveGood members are affiliates – the company can still operate as a pyramid scheme.
LiveGood could easily negate this possibility by baking in retail Membership requirements into rank advancement.
Pending that change, our best bet is determining retail viability.
For what you’re getting, LiveGood’s products seem competitively priced – even at full retail. Full pricing is readily available on LiveGood’s website without any hoops to jump through, so price comparison against the competition is easy.
LiveGood themselves take a dig at the competition with price comparisons on every product page.
From an MLM due-diligence perspective, you’ll want to know how many retail Memberships your upline has sold versus recruited affiliate Memberships.
You’re looking for a roughly even spread, ideally ratioed in favor of retail over recruited affiliates. Sales volume doesn’t really factor into things as LiveGood affiliates are only paid on retail volume.
If you find your potential LiveGood upline is primarily focused on selling Memberships bundled with the $40 MLM opportunity, beware.
Otherwise if your own comparison has confirmed LiveGood is competitive in your area and online, the cost of entry is affordable and, as far as I can see, there’s no strings attached.
Update 25th December 2022 – LiveGood affiliate membership now appears to be $40. This is based on signing up as an affiliate and being a Member costing $49.95.
Being a LiveGood member still costs $9.95 a month, so it follows that affiliate membership is now $40.
I’ve adjusted LiveGood affiliate membership pricing (formerly $20) across the review.
Update 21st January 2023 – LiveGood have made some changes to their compensation plan.
There wasn’t enough changes to warrant a separate updated review, so I’ve added in the changes.
They weren’t significant enough to alter the review conclusion so I’ve left that as is.
I’ll make one note that while any retail bonus is welcome in an MLM opportunity, LiveGood’s Influencer Bonus requires $2500 in retail volume a month just to qualify.
Most affiliates probably aren’t going to reach this so it seems, as the name suggests, those with an existing large potential customer-base.